PBR Kid Rock's Rock N' Rodeo — broadcast project hero image

May 16, 2025 · Case Study 09

RPG

PBR Kid Rock's Rock N' Rodeo

AT&T Stadium · Arlington TX

May 2025

All Shows

AT&T

Stadium, Arlington TX

Kid Rock

Headline concert

PBR

World Finals weekend opener

2nd

Annual edition

The Show

The second annual Kid Rock's Rock N Rodeo at AT&T Stadium — a team-format rodeo built around a full Kid Rock concert, launching the PBR World Finals weekend.

A stadium-scale rodeo + concert hybrid.

  • Format:Team-format PBR rodeo + Kid Rock concert hybrid
  • Venue:AT&T Stadium, Arlington TX (home of the Dallas Cowboys)
  • Anchor act:Kid Rock — full live set
  • Series role:Opener for the 2025 PBR World Finals: Unleash The Beast Championship (May 17–18)

RPG's Scope of Work

Broadcast music audio for the Kid Rock concert performance and rodeo segments.

  • Broadcast audio production:Stadium broadcast music mix for live transmission and streaming
  • Music mix:Stereo + 5.1 broadcast music mix from a single master
  • Recording:Redundant Pro Tools HDX multitrack capture
  • Mix infrastructure:Lawo mc² console platform with networked mic preamps
  • Hybrid event flow:Coordinated handoffs between rodeo PA and concert broadcast mix

Technical Specs

The audio kit list

  • Broadcast / mix console:Lawo mc² series console
  • Multitrack recording:Redundant Pro Tools HDX rigs
  • Microphone preamps:Networked Lawo preamps over IP audio backbone
  • Master delivery:Stereo + 5.1 broadcast master
  • Stadium tie-in:Integrated with the AT&T Stadium house audio infrastructure

Results & Impact

What it added up to

  • Reach:AT&T Stadium audience plus PBR network distribution
  • Production wins:Concert and rodeo segments delivered as one continuous broadcast

From the Show Floor

AT&T

Stadium

2025

PBR Finals Opener

Kid Rock

Headliner

← All Work