PBR Kid Rock's Rock N' Rodeo

The Show

The second annual Kid Rock's Rock N Rodeo at AT&T Stadium — a team-format rodeo built around a full Kid Rock concert, launching the PBR World Finals weekend.

A stadium-scale rodeo + concert hybrid.

• Format:Team-format PBR rodeo + Kid Rock concert hybrid
• Venue:AT&T Stadium, Arlington TX (home of the Dallas Cowboys)
• Anchor act:Kid Rock — full live set
• Series role:Opener for the 2025 PBR World Finals: Unleash The Beast Championship (May 17–18)

RPG's Scope of Work

Broadcast music audio for the Kid Rock concert performance and rodeo segments.

• Broadcast audio production:Stadium broadcast music mix for live transmission and streaming
• Music mix:Stereo + 5.1 broadcast music mix from a single master
• Recording:Redundant Pro Tools HDX multitrack capture
• Mix infrastructure:Lawo mc² console platform with networked mic preamps
• Hybrid event flow:Coordinated handoffs between rodeo PA and concert broadcast mix

Technical Specs

The audio kit list

• Broadcast / mix console:Lawo mc² series console
• Multitrack recording:Redundant Pro Tools HDX rigs
• Microphone preamps:Networked Lawo preamps over IP audio backbone
• Master delivery:Stereo + 5.1 broadcast master
• Stadium tie-in:Integrated with the AT&T Stadium house audio infrastructure

Results & Impact

What it added up to

• Reach:AT&T Stadium audience plus PBR network distribution
• Production wins:Concert and rodeo segments delivered as one continuous broadcast